Before (blank shirt)                             After!  (embellished shirt)
     Trying on blank shirts                           Chris wearing the finished                         
     at American Apparel                              product

This is the first shirt of the X/Y Series. We put a “Y” on this new shirt for Chris today.  And I put an “X” on a shirt for me. 

(GenY: that’s him.  GenX: that’s me.  Get it?)